Showing posts with label iphone. Show all posts
Showing posts with label iphone. Show all posts

Wednesday, January 25, 2012

Next iPhone to feature light field camera?


iPhone cameraAccording to recent speculations, the next generation iPhone might be packing Light Field Cameras. If another excerpt from Adam Lashinsky’s upcoming book “Inside Apple” is a sign of things to come. Apparently Steve Jobs expressed a great interest in Lytro (the creator of the Lytro Light Field Camera) and even met with the CEO of the company to discuss plans before. In case you aren’t familiar with the concept of the Light Field Camera, it is a simple camera that lets people capture “the perfect shot” instead of having to deal with the hassles of setting up the right focus, shutter speed etc on the spot. Images captured with the camera can then be manipulated on a computer after the shooting is done.
The company’s CEO, Ren Ng, a brilliant computer scientist with a PhD from Stanford, immediately called Jobs, who picked up the phone and quickly said, “if you’re free this afternoon maybe we would could get together.” Ng, who is thirty-two, hurried to Palo Alto, showed Jobs a demo of Lytro’s technology, discussed cameras and product design with him, and, at Jobs’s request, agreed to send him an email outlining three things he’d like Lytro to do with Apple.
If we do see light field cameras in the next iPhone, consumers are going to take photographs with the iOS device very differently in the future. What do you think?

Friday, October 28, 2011

Apple patent suggests gestures used to control devices from a distance


While there are video editing tools for iOS devices, the fact of the matter is that it’s a bit hard to edit videos on such small screens, plus sometimes touching the screen can cause unintentional editing which can ultimately lead to frustration. A new patent by Apple has suggested a way for iOS users to edit videos on their devices through the use of gestures without having to touch the device itself.
These gestures can be picked up via infrared sensors, optical sensors or other methods, and it’s even been suggested that these gestures can be used in conjunction with or as a replacement to traditional touchscreen-based gestures, meaning that it can be used outside of video editing.
For instance, the iPhone or iPad can be used as a “control device” for a remote camera, such as an iPhone being used to record a video, which will then sent wirelessly to an iPad where the user can view the video in real time and make adjustments accordingly. In a way we could liken this method to Microsoft’s Xbox Kinect whereby gestures are used to control the game or to make selections, but let’s hope that Apple won’t be stepping on anyone’s toes here.

Friday, October 7, 2011

Inpirational Speech : Steve Jobs at Stanford


I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest Ive ever gotten to a college graduation. Today I want to tell you three stories from my life. Thats it. No big deal. Just three stories.
The first story is about connecting the dots.
I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: We have an unexpected baby boy; do you want him? They said: Of course. My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.
And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents savings were being spent on my college tuition. After six months, I couldnt see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didnt interest me, and begin dropping in on the ones that looked interesting.
It wasnt all romantic. I didnt have a dorm room, so I slept on the floor in friends rooms, I returned coke bottles for the 5 deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.
Let me give you one example:
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didnt have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science cant capture, and I found it fascinating.
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.
Again, you cant connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
My second story is about love and loss.
I was lucky I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation the Macintosh a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.
I really didnt know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.
I didnt see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apples current renaissance. And Laurene and I have a wonderful family together.
Im pretty sure none of this would have happened if I hadnt been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Dont lose faith. Im convinced that the only thing that kept me going was that I loved what I did. Youve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you havent found it yet, keep looking. Dont settle. As with all matters of the heart, youll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Dont settle.
My third story is about death.
When I was 17, I read a quote that went something like: If you live each day as if it was your last, someday youll most certainly be right. It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: If today were the last day of my life, would I want to do what I am about to do today? And whenever the answer has been No for too many days in a row, I know I need to change something. Remembering that Ill be dead soon is the most important tool Ive ever encountered to help me make the big choices in life. Because almost everything all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didnt even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctors code for prepare to die. It means to try to tell your kids everything you thought youd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.
I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and Im fine now.
This was the closest Ive been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:
No one wants to die. Even people who want to go to heaven dont want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Lifes change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
Your time is limited, so dont waste it living someone elses life. Dont be trapped by dogma which is living with the results of other peoples thinking. Dont let the noise of others opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.
Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: Stay Hungry. Stay Foolish. It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.
Stay Hungry. Stay Foolish.
Thank you all very much.

Thursday, October 6, 2011

Steve Jobs : The GREAT iNNOVATOR



Apple Co-Founder Steve Jobs has passed away aged 56. This sad news comes just a little over a month after Jobs stepped down as CEO of Apple, the company he co-founded in 1976. Apple's new CEO Tim Cook summed up the loss in an email to the company's employees today: "Apple has lost a visionary and creative genius, and the world has lost an amazing human being."
The following is the official statement from Apple's Board of Directors:
"We are deeply saddened to announce that Steve Jobs passed away today. Steve's brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve. His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts."
As well as co-founding Apple with Steve Wozniak and overseeing the company's incredible renaissance in recent years, Jobs' remarkable business achievements included the co-founding of Pixar Animation Studios. Jobs also served on the board of The Walt Disney Company after Disney and Pixar merged in 2006.
Apple has called for those of us (and there will be many) who would would like to share thoughts, memories and condolences to send an email torememberingsteve@apple.com.

Tuesday, August 30, 2011

The business legacy of Mr. Jobs


Revered by many, hated by some, but respected by most, the indisputable fact remains that Steve Jobs is the most successful business leader of his generation and quite possibly of all time. The numbers are impressive in themselves but the most remarkable aspect of his success is how it was achieved. Though he remains at Apple, the end of his tenure as CEO is the end of an era and an opportunity to try and grasp just exactly what it is he did and what lessons there are for all of us "trying to make a dent in the universe."

The 41 year old Steve Jobs who arrived back at Apple in 1996 had already had a lifetime's worth of business experience. Due to the success of the Apple II personal computer he had a multi-million fortune by the age of 25. Doubtless he felt that he could do no wrong. The next fifteen years however were a series of tumultuous mistakes and betrayals that saw Steve being thrown out of the company he created and suffering significant failures at Pixar, the computer graphics division he bought from George Lucas, and NeXT, the business computer company he created. These were crucial experiences in Steve's transition from entrepreneur to business leader.

Failure

Neither company could make a profit and in both cases the problem was hardware. Pixar were involved in the creation of very high-end rendering machines for their animations but they weren't selling any and the cost was killing them, or rather Steve, since they were operating solely off his bank account. His pride couldn't let them fail. Eventually Steve stops the hardware development, fires half the workforce, keeping only the Renderman (CG rendering software) programmers and crucially John Lassiter's animation department - the only department making any money.
At the same time the beautifully designed NeXT Cube computer was simply too expensive for individuals to buy and could not compete with the likes of Sun Microsystems and IBM in the enterprise market. In a devastating blow The COO of NeXT tried to sell the company from under Steve's feet to Sun. It didn't come off but the writing was on the wall. NeXT closed their manufacturing plant, losing 300 workers, and became a small software company, licensing the excellent NeXT operating system that they had developed in tandem with the hardware. This was the lowest point and by 1993 Steve Jobs had virtually retired to be with his new young family at the age of 38.

Big Bucks

John Lasseter at Pixar was recognized as one of the finest animators in the business and had won several awards for adverts and short films. Jeffrey Katzenburg at Disney tried to lure him to the "Magic Kingdom" but Lasseter knew he would get buried at Disney and wanted to stay with his team. Eventually Disney agreed a deal for Pixar to produce three full-length animated movies for US$27 million each with Pixar getting 12.5% of gross - a surprisingly poor deal - but Pixar and Jobs knew no better at the time. The first Toy Story script was rejected out-of-hand but Lasseter eventually turned it around to Disney's liking and by 1995 the film had been made. Steve actually had little to do with the running of Pixar at that stage but turned up at a preview screening to see Disney's Pocahontasand Toy Story back to back. He very quickly realized what the team at Pixar had achieved and saw how the deal with Disney could turn into something very big indeed.
Jobs swiftly took over the reins at Pixar and brought on board a CFO with Wall Street credibility to prepare for an IPO (Initial Public Offering) on the Stock Exchange. It seemed a ridiculous idea - Pixar had never made a profit - but Jobs was convinced that Toy Story was going to be a massive hit and timed the IPO for a week after the film's release. Sure enough the film opened at $28 million and went on to gross $127 million. The IPO was a massive success and Steve Jobs was suddenly worth $1.5 billion. Controversially, most of the Pixar workers got nothing. Jobs went back to Disney and demanded a new 50/50 deal for the next two films - and got it. Incredibly, in 2005 when Disney boss Michael Eisner was finally fired, Pixar and Jobs engineered a "reverse-takeover" of Disney Studios that cost Disney $7.5 billion and put Pixar's Ed Catmull and John Lasseter in charge. Steve Jobs remains Disney's largest shareholder.

Apple 2.0

Apple in 1996 was in a poor state. Windows 95, Mac clones, an ageing operating system, a lacklustre roster of products and an equally uninspiring CEO meant that Q4 1996 was one of the worst financial quarters ever. Uncharacteristically Jobs had refused to take up the offer of a hostile takeover of the company by Oracle's Larry Ellison in 1995 but when Apple went shopping for a new modern operating system Steve managed to convince the board to buy NeXT for $400 million and he became an "informal advisor" to the CEO Gil Amelio. While Amelio stumbled and mumbled through his presentation at the WWDC of January 1997, Steve Jobs ended the developer conference with a remarkable one hour Q&A session in which the roots of everything we see today from Apple are plain to see. Within months Amelio had been sacked and Jobs agreed to take the position of "Interim CEO." Apparently he was concerned about being CEO of two public companies but one suspects that there were deeper psychological effects at play. It's as if Jobs felt he had to earn his place at Apple again and not just be handed the keys.
Steve launched himself into Apple's turnaround with extraordinary energy. A deal was done with Microsoft to end all hostilities, guaranteeing MS Office for Mac for five years and securing a symbolic $150 million share deal. Jobs famously remarked that the PC wars were over and that Microsoft had won. This deftly stopped the constant market-share comparisons and allowed Apple room to get quietly profitable. A new advertising company was engaged and a series of cool black and white photos of iconic people with the slogan "Think Different" were produced to play on the notion of Apple as the maverick underdog capable of changing the world. Jobs interviewed every product team and asked them to justify themselves. Gil Amelio had got the number of Apple projects from 350 down to 50 - Jobs got it down to 10. Life at Apple quickly changed - smoking was banned and a fantastic new cafeteria created. A policy of absolute secrecy concerning product development was introduced and strictly enforced. Porting the NeXTSTEP operating system to the Mac platform began and a product strategy consisting of only four segments was devised: Pro Desktop, Pro Portable, Consumer Desktop, Consumer Portable.

iMac

A quiet Brit, Jonathan Ives was working on a side project at Apple for a network computer. He wasn't happy and wanted to leave but Steve Jobs was impressed with his ideas and sensibilities and made him Head of Industrial Design. They worked closely together on the design of the "Internet Mac" for the consumer desktop segment and this became the original Bondi Blue iMac. It was launched in the same room as the original Mac was 14 years earlier in an occasion heavy with symbolism and emotion, and the clear message that Apple was back and reconnected to its roots. It was of course a massive success.
All Steve's experience and the lessons learned in the previous years had come to this point, and from this point the seeds of all Apple's subsequent successes were sown. He had seen a talent in Jon Ives and immediately put him in a position to exploit that talent. They worked on a design that was unique yet true to the physical essence of the computer, which of course at that point was the CRT inside. They developed a new plastic composition to take the heat of the processor while allowing them translucency and color. The machine had a cute face and a rounded form to make the emotional connection that was so important for the success of the first Mac but had consequently been lost at Apple. They also worked hard to ensure that the machine was actually affordable, in part by removing a bunch of legacy connectors and the floppy disc drive. A move that shocked the tech community but delighted customers - a common theme to come. The iMac was also noteworthy for introducing the mass market to USB, a connection technology invented by Intel that was frankly dying. With Apple committing to it as their only peripheral connector on consumer machines there was an explosion of activity by peripheral manufacturers wanting to standardize on USB. Here was a new phenomenon - a vast ecosystem of subsidiary manufacturers emerging around the popularization of a standard.
A few months later the G3 PowerMac was introduced in a new Bondi Blue plastic case, the iMac now came in five fruit colors and the brightly colored iBook was launched. The share price rocketed and in two years the turnaround had been achieved. Steve now entered what might be called the visionary phase at Apple.

Millennium

At the beginning of the new century a number of significant things occurred; Steve now felt able to call himself CEO, the first iteration of Mac OSX was released, the "Digital Hub" strategy was conceived and the first Apple retail store was opened. The last two are particularly interesting in that they flew against all the received wisdom of the time. Everybody was obsessed with the Internet. PC's would become simple "thin clients" to remote servers and all computers would be bought on-line. Jobs disagreed vehemently. In fact he had to disagree because if that was indeed the future then Apple was undoubtedly doomed. Even with all the talk about market-share being irrelevant Apple was still stuck at 5 percent and needed a strategy to push consumers to switch from PC's to Macs. Steve positioned the Mac as the center of your "digital lifestyle," connected to your still cameras, video cameras and music players. Apple started to produce software to allow mere mortals to edit their photos, video or make a DVD. Apple also noticed, a little late in fact, how the craze for downloading music from Napster or from your own CD collection was snowballing. iTunes was created in just a few months to allow you to rip from CD's and organize your music library.

Shops and Pods

Jobs felt that although they were now making a superior product, PC users simply wouldn't get over their inertia and buy a Mac unless they saw and felt how well designed they were and how easy to use. The retail strategy was a risky and expensive one and Steve knew it. He drafted in retail heavy-hitters from Gap and Target and built a dummy store in a warehouse to get the meticulous design exactly right. At the same time an engineer, Tony Fadell, was trying to sell a small mp3 music player that he had invented and nobody was interested. Jobs immediately saw the potential and nine months later the beautifully designed white iPod with a unique click-wheel interface and a huge capacity was launched. It was quite expensive but nobody cared. It was exactly what people wanted for their new digital music collections and it became the new Walkman, selling massively across the world.
Truth be told Jobs and Apple were shocked by the numbers but as per usual they wasted no time in exploiting the phenomenon and all the logical steps that followed. An iTunes for Windows, a whole range of iPods and eventually the iTunes music store. Steve's experience with Disney was particularly useful in persuading the record companies that they really had no option but to offer their wares through the iTunes store. This symbiosis of hardware and software that only Apple could do was finally the magic combination that brought Apple products to the attention of the whole world. Mac market share began to increase and the retail stores started to become the most profitable pieces of real estate in the world. From 2004 on, Apple's profits rose exponentially.

Intel

By June 2005 the transition to OSX was complete with 10.4 proving to be the most solid and popular release. Apple had a problem however, the PowerPC processors it was using, made by IBM, were too power hungry and hot to be used in the smaller and lighter portable laptops that were becoming such an important market segment. In addition they were perceived as slow by the tech community. Jobs revealed to a shocked audience that they had been writing an Intel compatible version of OSX in parallel all this time and that Apple would be moving to an all Intel line up. It was a masterstroke. Life became much easier for developers wishing to port to the Mac and in any case you could run Windows on it if you really had to. Another psychological barrier to Mac ownership had been removed.

iPhone

The iPod had re-kindled Job's interest in the possibility of a hand-held computer. He hated the PDA's of the time and had famously killed the Newton on his return to Apple. As early as 2003 Steve was playing with a handheld touchscreen that some of the engineers had programmed with the inertial scrolling and bounce that we see today. At some point there came a eureka moment when Jobs saw that the "killer app" of a hand-held could be as a phone. In fact you could make the easiest phone possible. The existing mobile phones were very poor in how their functions were accessed and most people just used them for calls. Once again Jobs saw a unique opportunity and the next few years were spent developing the hardware required, creating a port of Mac OSX to work on that hardware, and negotiating with the mobile carriers to ensure that the iPhone experience was unique. Plus of course in typical Steve Jobs style getting a better deal than any other handset maker.
The iPhone was launched in January 2007 and Jobs understood completely the significance of the event. If Apple got this right, then rather than fighting a decades-old battle of Mac verses PC they would be creating an entirely new computing market, potentially dominating it for years to come. The launch of course was an extraordinary success and again Apple were quick to iterate all the logical steps that followed that success - the App Store and eventually in 2010 the iPad. What's remarkable about the iPad is that although the operating system is exactly the same, the form factor and the context in which it is used have created yet another unique market segment that Apple continues to dominate.

Health and Legacy

It's no secret that since 2003 Steve Jobs has faced severe health problems. It's no secret either that these problems seems to have taken a dark turn since 2008 culminating in his resignation last week. An event timed to perfection in typical Jobsian style at the point when Apple briefly became the most valuable quoted company in the world. In many ways the past few years have seen Steve preparing Apple for a future without him. Tim Cook has been with Apple for 15 years and Steve's second in command since 2004 - there was never any doubt of his succession. Steve has instigated an internal "University" for the numerous Vice Presidents of the company run by an ex-Yale business professor to teach them the "Apple way." In one of his final acts as CEO he obtained planning permission for a quite extraordinary new head office campus building that should meet Apple's needs for at least a decade.

Lessons

So what can Steve Jobs teach us about success? Well there really is no secret - the usual clichÄ—s apply - passion, vision and focus. In Jobs however these qualities are turned up to 11 and certainly in his early career caused much friction and upset to those around him. As some close to him have said, in later life he learned how to "ride the beast within" and become an extraordinary leader. Steve himself said, "you have to have a crazy passion for what you do because without it you will never put up with what's necessary for success". Steve is also famous for maintaining a vision of how he believes the world will be in five, ten or even twenty years time and planning accordingly, "we try to skate to where the puck is going to be, not where it is". Apple is an extraordinarily focused company and this of course comes from the top. Job's obsession with the slightest detail is legendary and Apple prototypes many more products that are rejected than are ever produced, "in a way we are prouder of the hundreds of products we throw out than the few we make."
In a few years Apple will very likely become America's first trillion dollar company and that will be due in large part to the "Apple DNA" that Steve Jobs has created, in the end his greatest triumph.

Wednesday, December 22, 2010

Word Lens app turns your phone into a real-time translator


Word Lens translates printed words in real time on your iPhone. Can our jet packs be far behind? Developed by Quest Visual, Word Lens is an augmented-reality translation app that uses your phone's camera to view printed words and translate them into another language as you watch. If you’re traveling for business or on vacation and need to read a street sign or a menu, point your phone and Word Lens instantly translates it, maintaining the color and font as it goes.
Word Lens is currently available for the iPhone via iTunes. The app is free, with languages available for in-app purchase at US$5 each. So far, only Spanish-to-English and English-to-Spanish are available, but Quest Visual has plans to offer additional languages soon. After you purchase the languages, they are downloaded to your phone so you do not need a network connection to use Word Lens.
Quest Visual says the app is as easy to use as taking a picture with your phone. The app offers a zoom feature so you can crop out extraneous details, and a flashlight feature to light up the text if necessary. In addition, you can translate words by typing them in. Word Lens works best on clearly printed text, and does not work with decorative fonts or handwriting.
The app uses optical character recognition (OCR) technology to analyze the image and translate the words it finds. You can test out the Word Lens OCR capability in the free app using two cute features that will spell all words in the image backwards, or digitally erase all the words in the image. Like most translators and translation software, Word Lens is not perfect, but Visual Quest promises that you can at least get the general meaning of the text.
Word Lens works with the iPhone 4, iPhone 3GS, and iPod Touch with camera, and requires iOS 4.0 or later (The iPhone 3GS and iPod Touch do not support the zoom and flashlight features). There is no official word on an Android version yet.
Quest Visual seems to have a hit on its hands. In its first day of release on iTunes, Word Lens quickly climbed into the top 40 app chart. Hopefully we can look forward to its continued development, with more languages and improved translations.

Tuesday, November 23, 2010

Pulse Phone app has its finger on the pulse



nstead of relying on the iPhone’s microphone or extra hardware to measure a user’s heart rate like most other heart rate apps, Antimodular Inc.’s Pulse Phone does so by using the iPhone’s built-in camera. When the user places their finger over the iPhone camera, the app detects the changes in the intensity of light passing through the finger, which changes as blood pulses through the veins.
The app’s use of the iPhone’s camera by way of an (at the time) unauthorized “hack” of Apple’s code for the camera meant that the app was rejected when it was initially submitted to Apple over a year and a half ago. However, the recent relaxing of restrictions means Pulse Phone has now been approved. The use of the camera means that users can measure their pulse in noisy environments where microphone-based apps may struggle.
Pulse Phone works on older iPhone’s and will handle a variety of different ambient light conditions, although bright light yields the best results. However, with the use of the iPhone 4’s built-in flash, the app is even able to function in complete darkness – if measuring your pulse in complete darkness is your thing. Users can also save their readings and email them from within the app to keep a track of your heart rate over time.
Although there are other camera-based heart rate apps available, Pulse Phone developer Rafael Lozano-Hemmer believes his app’s image analysis is superior. Even so, a warning that appears when the app loads cautions against using the app for medical purposes.
Pulse Phone is available on the iTunes App Store for US$1.99.